Case Study
Case Study
Case Study
Integrating O2 Recycle into O2
Integrating O2 Recycle into O2
Integrating O2 Recycle into O2
Project Overview.
Project Overview.
Project Overview.
O2 wanted a time-saving, low-resource concept to validate the integration idea without extensive user research or component redevelopment. My task was to design a seamless, stakeholder-ready prototype that integrated the trade-in journey into the acquisition flow, ensuring consistency with O2’s established design system, and utilising rigorous and efficient user research to inform the end product.
O2 wanted a time-saving, low-resource concept to validate the integration idea without extensive user research or component redevelopment. My task was to design a seamless, stakeholder-ready prototype that integrated the trade-in journey into the acquisition flow, ensuring consistency with O2’s established design system, and utilising rigorous and efficient user research to inform the end product.
Problem.
Problem.
Problem.
O2 aimed to consolidate its multiple digital experiences by integrating the O2 Recycle journey into the main O2 site. My product goal was to drive customers to trade-ins for mobile devices, incentivising users with discounted offers on new devices over an 18 or 24 month contract; all while reducing internal development overhead.
O2 aimed to consolidate its multiple digital experiences by integrating the O2 Recycle journey into the main O2 site. My product goal was to drive customers to trade-ins for mobile devices, incentivising users with discounted offers on new devices over an 18 or 24 month contract; all while reducing internal development overhead.
Approach & Implementation.
Approach & Implementation.
Approach & Implementation.
Collaboration & Discovery: I worked closely with O2’s internal creative team and stakeholders to understand key requirements and business goals.
User Flow Mapping: I mapped the entire user journey for the existing O2 Recycle experience and the new device acquisition flow, identifying critical touch points for integration.
Rapid Prototyping: Leveraging the existing design system, I created a high-fidelity prototype; bypassing the low-fidelity stage, as the well-defined user flows and pre-existing designs provided sufficient insight.
Technical Coordination: I collaborated with Ingram Micro Services Ltd to access the APIs powering O2 Recycle, ensuring that the system could dynamically return data based on user input.
Dynamic Experience: With input from stakeholders and cross-team collaboration, the prototype enabled dynamic toggling of offers based on the device being traded in, seamlessly integrating with O2’s broader product ecosystem.
Collaboration & Discovery:
I worked closely with O2’s internal creative team and stakeholders to understand key requirements and business goals.
User Flow Mapping:
I mapped the entire user journey for the existing O2 Recycle experience and the new device acquisition flow, identifying critical touchpoints for integration.
Rapid Prototyping:
Leveraging the existing design system, I created a high-fidelity prototype; bypassing the low-fidelity stage, as the well-defined user flows and pre-existing designs provided sufficient insight.
Technical Coordination:
I collaborated with Ingram Micro Services Ltd to access the APIs powering O2 Recycle, ensuring that the system could dynamically return data based on user input.
Dynamic Experience:
With input from stakeholders and cross-team collaboration, the prototype enabled dynamic toggling of offers based on the device being traded in, seamlessly integrating with O2’s broader product ecosystem.
Collaboration & Discovery: I worked closely with O2’s internal creative team and stakeholders to understand key requirements and business goals.
User Flow Mapping: I mapped the entire user journey for the existing O2 Recycle experience and the new device acquisition flow, identifying critical touchpoints for integration.
Rapid Prototyping: Leveraging the existing design system, I created a high-fidelity prototype; bypassing the low-fidelity stage, as the well-defined user flows and pre-existing designs provided sufficient insight.
Technical Coordination: I collaborated with Ingram Micro Services Ltd to access the APIs powering O2 Recycle, ensuring that the system could dynamically return data based on user input.
Dynamic Experience: With input from stakeholders and cross-team collaboration, the prototype enabled dynamic toggling of offers based on the device being traded in, seamlessly integrating with O2’s broader product ecosystem.
Outcome & Impact.
Outcome & Impact.
Outcome & Impact.
Positive internal and selected external user feedback confirmed the concept’s value, leading O2 to green-light the integration for full internal development. Meanwhile, the initial product was published live to continue gathering real user insights and guide iterative improvements.
Positive internal and selected external user feedback confirmed the concept’s value, leading O2 to green-light the integration for full internal development. Meanwhile, the initial product was published live to continue gathering real user insights and guide iterative improvements.
